Critical Thought:
Social Media Marketing Strategy
Social Media Strategy
1) Identify your goals
-reach new customers/donors
-interact with existing customers/audience
-build customer loyalty and offer encouragement
-recommendations/testimonials
-provide customer service/interact with customers
-capture leads
-increase sales/awareness
2) Find your audience
Do some research and search for your keywords, brand names, industry and competitors and find out if there is enough conversation to warrant a discussion or a viable market
-join a community
-find fan pages dedicated to your industry
-be real & interact
3) Setting your Metrics
We will set goals together and select your SM Channels
Anything worth creating and putting your business name on is worth measuring
4) Scheduling Team Resources
Which team member has time to?
-write content
-update statuses
-interact/monitor groups
-research topics/links to share
-find people to follow and invite to connect with you
-respond to comments, talk with other s and monitor communities on a regular basis?
This is where the rubber meets the road! You can have the plan in place but if you don’t have the team support in place then you just reduced the value and ROI on your SM plan to zero.
Team
Who on your team has time to do this on top of their existing responsibilities?
You also need to decide how to handle negative comments or major opportunities.
Also SM is constantly changing and growing so someone needs to keep you abreast of new developments and if needed give some training or help you adjust your strategy. Don’t get overwhelmed- we will help you will all of this and keep it seamless.
5) Planning
There are no cookie cutter plans for Social Media Marketing. Just like your company is a unique organization so is your message, your customers, and your plans.
There are activities that lead to creating an Editorial Calendar and developing campaigns. Also you need to know when upcoming and major events are happening or your organization is going to schedule. Otherwise, how can you let your audience know about them? Campaigns lead to how you will tell your story and what your want your audience to do, feel or how they can support you. The final key is re-purposing this content for all your Social Media channels.
Why SM Marketing
SM Marketing incorporates word of mouth marketing and uses the technology that changes our lives. Your SM strategy needs to be where your customers are to build relationships with them, drive business and attract new customers to you.
Since this is a form of engagement you need to set goals to help you understand what your want to achieve from your Social Media Marketing efforts.
Some top goals for your business might include:
Spreading the word
Diving Sales
Customer Engagement
Building Trust and Relationships that keep your customers coming back, time and time again...
Traditional Marketing uses strategies and expensive pieces of collateral and sales pieces to attract and retain customers to their brand.
Today we need to provide a great customer experience to our customers so they tell their friends.
1) Identify your goals
-reach new customers/donors
-interact with existing customers/audience
-build customer loyalty and offer encouragement
-recommendations/testimonials
-provide customer service/interact with customers
-capture leads
-increase sales/awareness
2) Find your audience
Do some research and search for your keywords, brand names, industry and competitors and find out if there is enough conversation to warrant a discussion or a viable market
-join a community
-find fan pages dedicated to your industry
-be real & interact
3) Setting your Metrics
We will set goals together and select your SM Channels
Anything worth creating and putting your business name on is worth measuring
4) Scheduling Team Resources
Which team member has time to?
-write content
-update statuses
-interact/monitor groups
-research topics/links to share
-find people to follow and invite to connect with you
-respond to comments, talk with other s and monitor communities on a regular basis?
This is where the rubber meets the road! You can have the plan in place but if you don’t have the team support in place then you just reduced the value and ROI on your SM plan to zero.
Team
Who on your team has time to do this on top of their existing responsibilities?
You also need to decide how to handle negative comments or major opportunities.
Also SM is constantly changing and growing so someone needs to keep you abreast of new developments and if needed give some training or help you adjust your strategy. Don’t get overwhelmed- we will help you will all of this and keep it seamless.
5) Planning
There are no cookie cutter plans for Social Media Marketing. Just like your company is a unique organization so is your message, your customers, and your plans.
There are activities that lead to creating an Editorial Calendar and developing campaigns. Also you need to know when upcoming and major events are happening or your organization is going to schedule. Otherwise, how can you let your audience know about them? Campaigns lead to how you will tell your story and what your want your audience to do, feel or how they can support you. The final key is re-purposing this content for all your Social Media channels.
Why SM Marketing
SM Marketing incorporates word of mouth marketing and uses the technology that changes our lives. Your SM strategy needs to be where your customers are to build relationships with them, drive business and attract new customers to you.
Since this is a form of engagement you need to set goals to help you understand what your want to achieve from your Social Media Marketing efforts.
Some top goals for your business might include:
Spreading the word
Diving Sales
Customer Engagement
Building Trust and Relationships that keep your customers coming back, time and time again...
Traditional Marketing uses strategies and expensive pieces of collateral and sales pieces to attract and retain customers to their brand.
Today we need to provide a great customer experience to our customers so they tell their friends.
Quick stats –Number of people using top two Social Media Networks:
750m+ on FB
200 m+ on Twitter
750m+ on FB
200 m+ on Twitter
"75% of people are somewhat or highly likely to share contact they like online with friends, co-works or family and 40% do this at least weekly."
Source Chadwish Martin Bailey Consumer Pulse 2010
Source Chadwish Martin Bailey Consumer Pulse 2010