Critical Thought:
Benefits of Social Media Marketing
Uses technology to influence, interact and exchange information with customers before and after the sale with low cost and easy tools for Social Media you can see if customers or clients are coming back and telling their friends. Social Media also makes it easy to spread the word with shares, likes or a tweet button.
SM Principles:
1) What your customers say is important
2) Customer opinion matters and influences their friends to purchase based on their friends’ recommendations.
3) Social Media is about interaction if customer has a poor or bad experience do you know how you handle their feedback and how you reward it.
4) Permission is granted! Permission based marketing allows you access to additional info about your customers. This may include email address, what they like on Facebook, Twitter, their friends or their Linked in Connections.
Source: “Subscribers, Fans and Followers: The Collaborative Future” 9/8/10
5) Social Media is a tool which allows you to monitor what people are saying about you, your industry, expertise and competitive. So listen first.
6) Social Media is a commitment! You need to be consistent and patient. Relationship building leads to increased customer loyalty and advocacy.
To be effective at Social Media you need:
1) Invest time in both ends of engagement – talking and listening
2) Create a plan that fits your company and goals for creating engaging content
3) Find and use the tools that will help you save time.
4) Measure what works, adjust what does not and keep re-purposing
SM Principles:
1) What your customers say is important
- 14% of people trust ads
- 78% of people trust consumer recommendations
- 82% of Small Businesses have found word of mouth marketing is the most effective way to market their business and find new customers.
2) Customer opinion matters and influences their friends to purchase based on their friends’ recommendations.
3) Social Media is about interaction if customer has a poor or bad experience do you know how you handle their feedback and how you reward it.
4) Permission is granted! Permission based marketing allows you access to additional info about your customers. This may include email address, what they like on Facebook, Twitter, their friends or their Linked in Connections.
Source: “Subscribers, Fans and Followers: The Collaborative Future” 9/8/10
5) Social Media is a tool which allows you to monitor what people are saying about you, your industry, expertise and competitive. So listen first.
6) Social Media is a commitment! You need to be consistent and patient. Relationship building leads to increased customer loyalty and advocacy.
To be effective at Social Media you need:
1) Invest time in both ends of engagement – talking and listening
2) Create a plan that fits your company and goals for creating engaging content
3) Find and use the tools that will help you save time.
4) Measure what works, adjust what does not and keep re-purposing
Remember conversations are also a two way form of communication. You must use SM to build relationships and you have to join in on the conversation. No one wants to be “talked at”.